Most people have heard of microplastics – but need more education
According to the results of our survey, there is already a solid level of awareness of the microplastics issue among the British public – but more needs to be done before people feel totally confident in their knowledge on this important environmental topic.
- 72% of respondents said they had heard of microplastics before taking this survey
- However, when asked how much they feel they knew about microplastics, only 6% said they felt they were “well-informed” or “experts” on the topic
- 41% said they had “some knowledge” of microplastics, while 29% have merely “heard of them”
The microplastics problem is being greatly underestimated
Even though most respondents know about microplastics, the survey findings indicate that many people are underestimating the scale of the problem and the number of contributory sources by a significant margin.
- Only 39% realised that 15 million tons of microplastics are released into our environment each year – the remaining 61% believed the figure was 1.5 million tons or less, showing the scale of the problem is being underestimated by a factor of ten!
- Similarly, only 40% knew that overall, 300 million tons of plastic waste are released into the environment annually, with the remaining 60% believing the figure was only 30 million tons or less
- US studies estimate that the average American ingests between 74,000 and 121,000 microplastic particles every year. Only 21% of our respondents guessed this was the case, with 33% expecting it to be higher, and 44% thinking it would be lower
People underestimate the microplastic impact from sources such as tyres and road markings
When asked which products are common sources of microplastic pollution, our respondents were able to correctly identify many of the correct answers – but potentially underestimated other important contributing factors.
- More than 60% of respondents understand that water bottles, takeaway cups, cosmetics and glitter are sources of microplastics
- 58% knew that wet wipes contain microplastic fibres, while 57% understood that detergents and dishwasher tablets are microplastic sources
- Only around half of those polled knew that clothing fibres (51%) and erosion from tyres (49%) are responsible for microplastic pollution
- Only 32% knew that erosion from road markings is a source of microplastics – in fact, it is estimated that 7% of all microplastic pollution comes from road markings alone!
Consumers worry about microplastics in their products – but are they acting on it?
Our survey showed that consumers are worried about microplastics in the products they buy, and are usually diligent about recycling – but are less vigilant when it comes to checking the plastic content of the products they buy.
- 75% said the presence of microplastics in a product would affect their purchasing decision
- However, only 12% said they check most or all of the products they buy to see if they contain plastic
- By contrast, 29% said they only sometimes check the plastic content of their products, while a further 12% check the products they know contain microplastics. 27% said they rarely check products, and 19% said they never do
- When asked about whether they recycle various common products, the majority of respondents recycle all of them, with the highest percentages seen for plastic bottles (83%), metal cans (77%) and glass (77%). The lowest recycling rates were seen for plastic bags (56%), despite these being a major microplastics source
- When asked if they would consider having a microfibre filter installed in their washing machine, 39% said yes and a further 50% said they would consider it depending on the cost
The public supports industry and government action on microplastic prevention
Finally, our survey offered a clear indication that the general public supports decisive industry and government action on microplastics prevention, in line with the goals of our MOOD campaign.
- When asked to rank who is most responsible for reducing the spread of microplastics, businesses and the industry came out top, followed by the government, consumers and finally environmental charities
- 60% said they favour an outright ban on all intentionally added microplastic particles in consumer or professional use products, compared to - 38% who think an industry pledge to reduce microplastic content from their products would be preferable
- 89% agree that washing machine manufacturers should have to fit microfibre filters in all new washing machines as standard
- 75% think that the UK should appoint a designated governmental Minister for Plastic Pollution to help address this problem
